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The Strategist: These Are the Best Cyber Monday Toy Deals

Posted on November 24, 2023

The Strategist writer, Liza Corsillo, showcases her top Cyber Monday picks at each online retailer.

"I am the Strategist’s toy writer with the lucky job of immersing myself in toy fairs, online parenting communities, and trend publications to stay on top of the hottest new toys each year and find out what the coolest parents, teachers, and kids are buying or adding to their wish lists. To help you make the most of Cyber Monday, I’ll be sniffing out the best toy deals, including Strat favorites like DIY jewelry-making kits, remote-control monster trucks, stylish play kitchens, dragon and princess dress-up costumes, and Bluey and Elmo merch. The list below is a curated sampling of expert-recommended, on-sale products we’ve written about before, most of which are at least 20 percent off or more. I’ve also included a bunch of deeply discounted toys from some of my favorite kid brands like Melissa & Doug, Magna-Tiles, Gund, Crayola, Mattel, and Disney."

Target

Target’s toy aisle is known for being one of the best places to score deals on everything from LEGO sets to L.O.L. Surprise Dolls. This year, Target has been running a full week of Cyber Monday deals. You’ll find discounts up to 60 percent off on video games, consoles, and accessories. And there are also “buy one, get one 50 percent off” deals on select toy brands including Disney, Kinetic Sand, and Play-Doh.